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Sketchbattle and Auto Show 2025
Detroit Autoshow made it’s way back to its January scheduling, bringing the Middlecott Sketchbattle Experiment to the top floor of Designers Night the week of show. I am down to cover all the cool events that are in Detroit. We promote our city, we are proud of it and we share that pride with the…
Read MorePowerfest and RKN 2024
A couple months ago we had Seth from Skids 4 Kids swing through the city while on the burnout championship circuit. He and a whole slew of Aussies were planning on hitting Sick the Mag’s Powerfest at M1 the Friday before Roadkill Nights. After covering them ripping it up behind our shop, I made sure…
Read MoreNorthville Concours d’Elegance
Inspiring the next gen with this youth centered judging event, David Kibbey and his team bring you the coveted Northville Concours d’Elegance year 3. A couple of years ago we stopped at our friends at Lingenfelter’s Holiday Toy Drive. Ken made a point to plan an introduction with the team that was starting the Northville…
Read MoreHotwheels 2024
This year marked our third year as coveted judges for the Hotwheels Legends Tour Detroit leg, and we were beyond pumped to introduce the next gen of judges to the event with our friend Jumping Jax Draws. Come May I usually get a text from our incredibly talented friend Vinny Russo for Hotwheels recruitment. This…
Read More2024 Detroit Grand Prix
For the last couple years, Detroit Grand Prix has been held downtown, aesthetically pleasing for us viewers and adding another element of competitiveness for the drivers. We’ve bummed around the paddocks as spectators before, but this year our friends at Cape Motorsports reached out and asked to rep Detroit Steel Wheel Co. with Team d’Orlando…
Read MoreVanguard Open House 2024
May 4th brought a killer turnout to Vanguard Motors annual open house, with our rides greeting everyone front and center at the show. For our first time attending, the Vanguard crew rolled out all the stops for us. Really appreciate the hospitality along with the aligning values in our companies. Their facility is incredible, a…
Read MoreSketchbattle Jr. 2024
This year Sketchbattle Jr. hit Newlab Detroit, with talent spotted and recognized by General Motors Design and the College of Creative Studies. Our next generation of designers from grades 7th-11th competed for design scholarships and prizes at this years Sketchbattle Jr. For those that have been to the Middlecott Sketchbattle, the concept is basically the…
Read MoreDetroit Autorama 2024
This year our crew hit the show with Adam as a celebrity judge for an Autorama Extreme Award, catching up with old friends and new rides on Detroit Steel Wheels. Mary Jacob debuted her Camaro on our John R Detroit Steel Wheels Autorama in Detroit is like welcoming everyone to our house for the holidays.…
Read MoreLonestar Throwdown 2024
Another epic year, with the crew successfully securing the 2025 show. Zach Pennock’s “Shorty” running our D-Town’s. Emma here, back for another break down of show coverage. Lonestar Throwdown has been a favorite for me these past 4 years. The camaraderie, the displays, the interactivity of people just building to cruise, the whole show is…
Read MoreJohn R’s – Now Available
The day has finally come my friends, our highly anticipated John R Detroit Steel Wheels are available for purchase! Check out our Product Page for all of out available sizes, backspacing, and bolt patterns and download our order form here. John R – 18×9″ with a 4.5″ BS all around John R – 20×9″ with…
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