NEWS/EVENTS

2024 marked 30 years of Hot Rod Magazines Hot Rod Power Tour, whiplashing north and south through the Midwest with calculated routes for all the townsfolk to observe. This is our 4th time hitting the show, and we’ve marked 2 years without a medical incident. I’m of course referring to the great heat stroke of…

For the last couple years, Detroit Grand Prix has been held downtown, aesthetically pleasing for us viewers and adding another element of competitiveness for the drivers. We’ve bummed around the paddocks as spectators before, but this year our friends at Cape Motorsports reached out and asked to rep Detroit Steel Wheel Co. with Team d’Orlando…

May 4th brought a killer turnout to Vanguard Motors annual open house, with our rides greeting everyone front and center at the show. For our first time attending, the Vanguard crew rolled out all the stops for us. Really appreciate the hospitality along with the aligning values in our companies. Their facility is incredible, a…

This year Sketchbattle Jr. hit Newlab Detroit, with talent spotted and recognized by General Motors Design and the College of Creative Studies. Our next generation of designers from grades 7th-11th competed for design scholarships and prizes at this years Sketchbattle Jr. For those that have been to the Middlecott Sketchbattle, the concept is basically the…

This year our crew hit the show with Adam as a celebrity judge for an Autorama Extreme Award, catching up with old friends and new rides on Detroit Steel Wheels. Mary Jacob debuted her Camaro on our John R Detroit Steel Wheels Autorama in Detroit is like welcoming everyone to our house for the holidays.…

Another epic year, with the crew successfully securing the 2025 show. Zach Pennock’s “Shorty” running our D-Town’s. Emma here, back for another break down of show coverage. Lonestar Throwdown has been a favorite for me these past 4 years. The camaraderie, the displays, the interactivity of people just building to cruise, the whole show is…