A trip to Atlanta to cover the 3rd year of C10’s in the City, a fundraiser for the Pink Fund based on the love for Chevy Trucks.
Every February I head out to Conroe, TX to cover Lone Start Throwdown, and every year I link up with the United by Trucks crew to check out what rides on our wheels they’ve brought to the show. After an interview and photo’s, we usually kick back and catch up. I was sitting with Rick, @sqrbdy_c10, when he mentioned prep for C10’s in the City, a show he and his partner Sarah have been running for the last few years in downtown Atlanta.
Can you spot all 4 sets of Detroit Steel Wheels in the picture?
Sarah was in the thick of building her own square to be launched at the show (spoiler alert, it’s in the pictures above) and Rick wanted to see if we’d like to be involved. With the growth of media coverage, great cause, and people involved, I said hell yea brother.
We had an awesome time doing some light painting with it.
She decided to go with our Delrays, staggered set up with 20×8″ in the front with a 4.5″ backspace, and 20×11″ in the rear with a 3.25″ backspace. Sarah and Rick have been in the Atlanta car scene for a while, always catching different trucks cruising around the city but never seeing any events where everyone met in the same place. Next thing you know, #C10ITC was born.
As luck would have it, Power Tour was starting in Atlanta the week after C10ITC, so I got my schedule together and hit ATL for the shows.
It’s absolutely worth noting what great people Sarah and Rick are, there’s a reason why so many companies are involved with the show and printing 18 page spreads/ skipping other ATL car shows to cover this instead (did somebody say RUFF). The show is free, with a raffle of prizes all benefitting the Pink Fund. Sarah is a breast cancer survivor, and set out to make a difference for women that have the financial burden on top of fighting the disease. I got an awesome interview with her talking about her story and the truck, check it out here.
Pictured above is our homie Jason Chandler’s sick ’66 rocking our Ambassador’s. He runs all of the marketing at Autometal Direct in Georgia, he and Eddy Cebreco make up the dream team set up at all the shows for AMD and were heavily involved with making C10ITC happen. We’ve worked with them on a couple projects, next one coming up I believe is going to be on their Fairlane body option.
C10ITC was an incredible way to kick off my content collecting trip. I think I counted around 15 different vehicles running Detroit Steel Wheels, got some great interviews with the ones I could catch, and celebrated our industry and charitable endeavors with an awesome crowed!