DETROIT STEEL WHEEL CO.
Our Story
The vision for Detroit Steel Wheel Co. has always been simple: to manufacture a large-diameter steel wheel that’s custom-built for each application — one that delivers unmatched quality, remains affordable, and, most importantly, is made here in the USA. We set out to build a safe, modern steel wheel that captures that old-school soul without detracting from the vehicle itself.
After three long years of development, we discovered that our biggest challenge wasn’t designing the wheel — it was finding a way to build it here at home. So much of America’s manufacturing had been outsourced, and the equipment and resources we needed no longer existed domestically. But instead of backing down, those challenges fueled our determination. If we were going to build this wheel, we were going to build it in the USA.
In 2012, Detroit Steel Wheel Co. officially began manufacturing and selling wheels — all proudly made in the United States. Our mission has remained the same ever since: bringing manufacturing back home. We’re constantly exploring new ways to produce domestic products that have long been made overseas, including our Detroit Steel Wheel polished stainless-steel trim rings, and soon, a full line of American-made aftermarket wheel accessories.
Today, we operate out of a 40,000-square-foot facility in the heart of downtown Detroit, Michigan, and our products can now be found on vehicles in over 20 countries worldwide.
We’re proud to build something real — right here, where it all began.
Our Products
Built for strength. Designed for style. Made in Detroit.
At Detroit Steel Wheel Co., every wheel is engineered to be safe, durable, and built to last — all handcrafted by skilled U.S. makers who take pride in every detail. Each order is custom-built for your vehicle, ensuring the perfect fit, stance, and finish to match your vision.
From classic restorations to modern customs, our lineup features several distinct wheel styles that capture the heart of old-school design with modern performance. Not sure what you need? Our experienced sales team will help you select the right size, offset, and finish to complete your build.
Detroit Steel Wheel Co. is redefining what it means to roll American-made — innovating, modernizing, and bringing true craftsmanship back to the aftermarket wheel scene.
Our Commitment to Manufacturing in the U.S.
At Detroit Steel Wheel Co., our commitment to manufacturing in the United States runs deep. It’s more than a business choice — it’s a promise to our employees, our customers, our manufacturing partners, and the communities where our products are made. Every wheel we produce supports American jobs, American craftsmanship, and the American economy.
Because our manufacturing happens right here at home, we can guarantee exceptional quality and strict safety standards throughout every step of the process. While producing domestically comes with challenges and higher costs, it’s a challenge we embrace — because we believe that doing it right matters more than doing it cheap.
While many companies have moved their operations overseas, we’ve chosen to stay true to our roots — proudly manufacturing every Detroit Steel Wheel right here in the USA.
